The first thing you should understand about WOW™


is that we have listened to riders and also invested much time scientifically testing different types of saddles to see how they actually perform on horses.  Because of this WOW™ named itself, being the one word everyone said when they rode on it.


WOW™ is also totally new way of owning a saddle. For the first time one can buy a traditional looking saddle and by buying different components, alter all of its’ characteristics to suit different horses, riders and disciplines.


WOW is the worlds first modular saddle.  The seat, panels and flaps of the saddle are all available separately, so you can easily change component parts. When they are combined they make a saddle whose performance for the horse and the rider is unbeatable!


WOW™ has proved that it is capable of performing at the highest levels of our sport in Dressage, Jumping, Eventing, Endurance and Racing.  The technology and concepts used to make this saddle are not to be found in any other brand. WOW™ is unique and truly "Saddlery for the 21st Century".


This web site is designed to give you a full insight into how and why WOW™ is unique. Take time to browse each element and by the end you will understand why this saddle got its name.

New Product launched at Burghley Horse Trials 2015

The New Bramham Flaps

Our new additions to the range of Jumping flaps is the Bramham Showjumper and Cross Country!


The flap is a sleek design made of one moulded piece of leather on the top covering the knee roll and calf block.  This means there are no seams or bumps in the transition between block and flap.  The flap styles differ by the XC being 1" more forward cut than the Showjumper.  The cut of the flaps are the same as our existing Jumping and XC flaps.

Unique Features...


New  Products


The Classique range of saddles offers your horse the chance to enjoy many of the benefits of a WOW Saddle, yet with traditional wool flocking and at a fraction of the cost. Available in Dressage and Jumping styles, in black or brown leather, sizes 16”, 17” and 18”.

The new Classique Range of saddles powered by WOW Saddles.



Catch up on what is new and coming up with our products, events and riders WOW Saddles You Tube Channel Twitter button Facebook Button

WOW saddles are manufactured in the UK by First Thought Equine Ltd.

WOW saddles exclusively use Patented technology that can only be found in these saddles.

Registration No. 3186860    Registered in England.   VAT Registration No. 724 8348 20

Registered Office: Little Duskin Farm, Covet Lane, Kingston, Canterbury, Kent  CT4 6JS

Member of the Society of Master Saddlers
Member of the British Equestrian Trade Association

The First Thought is always best

© 2011 Copyright all information is copyright and cannot be reproduced without prior permission. WOW, Flair, Korrector & Equiform are Trade Marks of First Thought Equine Ltd.

All products and features described herein are protected by Patents, Trade Marks and Registered Design Rights.


Other Products...

Flair - The Air Flocking System

Korrector - The Adjustable Air Pad