The first thing you should understand about WOW™


is that we have listened to riders and also invested much time scientifically testing different types of saddles to see how they actually perform on horses.  Because of this WOW™ named itself, being the one word everyone said when they rode on it.


WOW™ is also totally new way of owning a saddle. For the first time one can buy a traditional looking saddle and by buying different components, alter all of its’ characteristics to suit different horses, riders and disciplines.


WOW is the worlds first modular saddle.  The seat, panels and flaps of the saddle are all available separately, so you can easily change component parts. When they are combined they make a saddle whose performance for the horse and the rider is unbeatable!


WOW™ has proved that it is capable of performing at the highest levels of our sport in Dressage, Jumping, Eventing, Endurance and Racing.  The technology and concepts used to make this saddle are not to be found in any other brand. WOW™ is unique and truly "Saddlery for the 21st Century".


This web site is designed to give you a full insight into how and why WOW™ is unique. Take time to browse each element and by the end you will understand why this saddle got its name.

The New Equitana Flap

Our new addition to the range of dressage flaps is the Equitana with an adjustable fixed block!


The Block angle can be adjusted and the position front to back can be moved as well.  This means that you can achieve the perfect position of the leg every time with different riders.  Inspired by a request from one of our American Retailers, Patricia Cooper. We previewed a prototype of this flap at Equitana in Essen, Germany in March 2015 and it was very well received.

The stitch pattern is different and is like our swirl pattern.  The addition of a wear strip at the bottom provides a good looking contrast.  The flap construction is the same as our padded flaps so we have still kept that superior contact and feel you associate with a WOW.

Unique Features...


New  Products


The Classique range of saddles offers your horse the chance to enjoy many of the benefits of a WOW Saddle, yet with traditional wool flocking and at a fraction of the cost. Available in Dressage and Jumping styles, in black or brown leather, sizes 16”, 17” and 18”.

The new Classique Range of saddles powered by WOW Saddles.



Catch up on what is new and coming up with our products, events and riders WOW Saddles You Tube Channel Twitter button Facebook Button

WOW saddles are manufactured in the UK by First Thought Equine Ltd.

WOW saddles exclusively use Patented technology that can only be found in these saddles.

Registration No. 3186860    Registered in England.   VAT Registration No. 724 8348 20

Registered Office: Little Duskin Farm, Covet Lane, Kingston, Canterbury, Kent  CT4 6JS

Member of the Society of Master Saddlers
Member of the British Equestrian Trade Association

The First Thought is always best

© 2011 Copyright all information is copyright and cannot be reproduced without prior permission. WOW, Flair, Korrector & Equiform are Trade Marks of First Thought Equine Ltd.

All products and features described herein are protected by Patents, Trade Marks and Registered Design Rights.


Other Products...

Flair - The Air Flocking System

Korrector - The Adjustable Air Pad